Like most Atlantans, I have quite the schlep to work. Maybe it’s due to our Un-rapid transit system, the 1 million people moving here in the last decade, or let’s just blame #UrbanSprawl. I am fortunate to be traveling against traffic, but it’s still a good 45-50min drive, twice daily.
I have always listened to music on the way into work, but after some motivation from my Marketing Coordinator (now promoted to Marketing Specialist… because she is awesome) I tried a podcast during one morning commute. And as cliché as it sounds, it really was life changing.
I arrived at work with my wheels already turning. I was inspired by the ideas discussed in the podcast. I had a fire lit inside me from the moment
I walked in the door. Listening to brand marketers discuss trends, successes, failures and ideas was extremely motivating. A podcast was better than coffee, adderall and nootropics combined. I felt alert with a purpose.
The key message here is that of motivation. As most people with jobs, careers and businesses do, I struggle with the consistent motivation. How can I stay motivated for each day and each task, always? The answer for me is listening to other motivated people. Two-A-Day sermons from the church of marketing.
I have been at this for a few weeks now and I am currently listening to episodes from The Gary Vee Audio Experience, The Goal Digger Podcast, and The CMO Show. Definitely a variety of content from those three! If you don’t mind the F-Bombs – which anyone who knows me, knows that’s a non-issue – then Gary Vaynerchuk’s show is a must listen. He has great guests like Jon Taffer, The K-Swiss marketing team, and even his college roommate.
Now, I’m not saying that podcasts are going to be the magic bullet for everyone. But I am a huge advocate of constant learning. I believe one of the biggest problems with the work world these days is that people of any age believe they know everything. They stop listening to other people in their field. They don’t hear ideas from colleagues, or heaven forbid, younger employees. Through daily podcasts, I am not only learning about the topic being discussed… I am also learning how to learn again. Re-training my brain how to listen, retain and apply.
At the risk of sounding like LeVar Burton from Reading Rainbow… don’t just take my word for it. Try a podcast commute! 🙂