Tag: Marketing

Replacing Driving Music with Podcasts Has Changed My Life

Turbo also enjoys the podcasts en route to the office.

Like most Atlantans, I have quite the schlep to work. Maybe it’s due to our Un-rapid transit system, the 1 million people moving here in the last decade, or let’s just blame #UrbanSprawl.  I am fortunate to be traveling against traffic, but it’s still a good 45-50min drive, twice daily.

I have always listened to music on the way into work, but after some motivation from my Marketing Coordinator (now promoted to Marketing Specialist… because she is awesome) I tried a podcast during one morning commute. And as cliché as it sounds, it really was life changing.

I arrived at work with my wheels already turning. I was inspired by the ideas discussed in the podcast. I had a fire lit inside me from the moment
I walked in the door. Listening to brand marketers discuss trends, successes, failures and ideas was extremely motivating. A podcast was better than coffee, adderall and nootropics combined. I felt alert with a purpose.

The key message here is that of motivation. As most people with jobs, careers and businesses do, I struggle with the consistent motivation. How can I stay motivated for each day and each task, always? The answer for me is Continue reading “Replacing Driving Music with Podcasts Has Changed My Life” →

How Every Gas Station Could Be Like QuikTrip

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Actual bathroom at Chevron. 7320 Roswell Rd in Sandy Springs, GA.

If you have ever used a gas station bathroom, you know exactly what I am talking about. The sticky floors, toilet paper hanging from a mangled coat-hanger, no soap, cracked mirror, no paper towels, “Joanie loves Chachi” scrawled in Sharpie across the stall door. It’s a mess. A lavatory nightmare.

From what I understand, most gas stations are franchised locations  or privately owned stations with exclusive contracts with one brand of gasoline. If they are receiving any marketing assistance from these Gasoline Giants, it definitely doesn’t show. It blows my mind that large companies like Shell, Chevron, and BP will put their name on something so clearly devoid of standards. My internal marketer is crying in the corner. Continue reading “How Every Gas Station Could Be Like QuikTrip” →